101 Rules of Tradeshow Marketing…More Than Just Cargo!

Even though we are a freight forwarding company that does specialize in shipping tradeshow freight (not the design or manufacturing of booths/exhibits), we also consult and like to share tidbits of information to our customers/friends on ways to make your tradeshow experience that much more productive; whether you are just attending show or actually exhibiting yourself!  This was a Twitter post by @TradeShowGuy – Tim Patterson that we really enjoyed and thought you would too…below is an excerpt of the 101 Rules of Tradeshow Marketing and you can find the entire post at http://www.tradeshowguyblog.com/downloads/101_Rules_of_Tradeshow_Marketing.pdf

1. The most important thing to determine for each and every show is: What is your objective – for THIS show?

2. The main job of your booth graphics is to grab the attention of a visitor long enough to bring them into your booth to learn more.

3. Look at your exhibit as if standing in a visitor’s shoes and ask: What’s in it for ME?

4. Tradeshow floor selling is chaotic. Sometimes the worst tradeshow sales people are your regular sales people.

5. A crowd attracts a crowd. What can you do to create a crowd at your booth?

6. One media ‘hit’ can make your whole tradeshow. What are you doing to get the media involved?

7. Engage your visitors by asking open-ended questions that relate to your product or service.

Transportation Night at Knott’s Berry Farm – $29!

Check this out from Say Cargo Express News…Transportation Night @ Knott’s Berry Farm with Extremely Discounted Tickets, Parking and “No Crowds”!

This annual LATC event is a private party at Knott’s Berry Farm (www.knotts.com) used to raise funds for its scholarship and fundraiser programs. The park is closed to the general public.  Only those persons with the special LATC Transportation Night tickets will be allowed access to the park, which translates to “NO CROWDS”!   We expect to sell approximately 7,000+ tickets. Again, No Crowds!

There is NO limit to the number of tickets your can purchase. The $29 price includes parking and is also a great appreciation gift. If you have any questions or would like to purchase tickets, please call Doug at 714-772-7735 or you also can order tickets online by Clicking Here!

For those involved in the transportation industry in the southern California area including Orange County, Los Angeles, the Inland Empire, Ventura County and San Diego freight-cargo-shipping-logistics-supply chain services.